10 Makeup Products You Need to Know About Beauty Vlogger

YouTube’s beautiful vloggers are modern… Well, there’s nothing to compare them to except the alchemists. So when youtubers put their name to a product and try to build something that has both form and function, we like to sit up and focus.

Here are the top 10 YouTuber Makeup collaborations you need to know about!

1. Missy Lynn

To start this list, we chose a YouTuber who spends a little time doing a lot of things. As an active member of the US military, Lynn combines her passion for practicality with fashion, so it makes sense that she has over half a million subscribers, which won her a partnership with BH Cosmetics. There’s nothing more unique than a military beauty guru. Missy Lynn embodies this heart and soul. Missy Lynn X BH Cosmetics is a palette for girls with medium to dark skin, with two highlighters and six eye shadows.

BH Cosmetics Missy Lynn Palette Pop, $9, available at BH Cosmetics

2. Angel Merino

If you’re looking for a makeup artist with over 1 million Instagram followers and the most diverse content, Angel Merino is your best choice. Beauty comes in all shapes and sizes, and angels are the embodiment of this fact! His clients include models such as Chanel Iman and Tinashe. Check out his collection called Artist Couture, which is notorious for its brightest metallics, especially Diamond Glow highlighter.

3. Jade Marie

A makeup artist, aesthetician, beauty blogger, and lipstick guru who specializes in airbrush makeup, Mary has more than 1 million Instagram and YouTube viewers. This is crazy! She and Angel Merino partnered with PUR Cosmetics to create and subsequently launch an ambitious project; A cruelty-free collection called Royalty will officially launch on Nov. 28.

4. Kathleen Lights

Good taste can actually take you to places you never dreamed of; At least that’s the Lights. ColourPop and Lights have worked together before, but this collaboration is one of her best. The shadows are more buttery and the color just seems to slide over the skin.

ColourPop Cosmetics Where the Night Is, $18, available at ColourPop Cosmetics.

5. Chloe Morello

Probably one of Australia’s biggest make-up artists, Morello only started her career yesterday in 2012. She has amassed more than two million followers. As well as becoming one of Australia’s biggest fashion bloggers, she has passed on some of her signature skills to Zanita, who wants to expand her empire beyond still images. For this holiday season, Ciate partners with Morello to create the ultimate color palette.

Ciate London Chloe Morello Beauty Haul, $49, available at Ciate London.

6. Jaclyn Hill

Next to Michelle Phan, Jaclyn is one of the OG’s (primitive Gang) of YouTube’s beauty community, who launched her channel in 2010 and has earned herself over 3 million subscribers to date. Ever wanted to own a cult product? Well, the champagne pop highlighters in this collaboration are like that. It was released in 2015 and since then everyone has been obsessed with it… It’s right here!

Becca X Jaclyn Hill, $38, available at Sephora.

7. Shannon Harris (A.K.A. ShaaanXO)

As if Australian bloggers weren’t popular enough, New Zealand native Shannon Harris shows that New Zealanders are also a hip bunch. She started her YouTube channel in 2009 and has since gained more than 2 million followers. An absolute must. This two-sided palette, created in collaboration with BH Cosmetics, has matte shadows on one side and shimmer shadows ranging from light and warm colors to vibrant gold on the other.

BH Cosmetics Shadow & Lipstick Palette, $11, available at BH Cosmetics.

8. Karrueche Tran

A newcomer to the Beauty Vlogger world, Tran started her channel about a year ago. She now mixes key elements of lifestyle, food, fashion and beauty. This has earned her the admiration of more than 500,000 subscribers. Her lip products, aptly named “KaePop” lippies, are suitable for all skin tones because they come in a variety of hues and dry quickly to avoid fouling.

ColourPop Cosmetics Chi Ultra Matte Liquid Lipstick, $6, available at ColourPop.

9. Manny MUA

Who doesn’t know Manny Gutierrez? He is one of the biggest up-and-comers since arriving on stage more than two years ago. He has since gained an endearing following of about 1.7 million subscribers. In the Ofra X Manny MUA collaboration, you’ll find casual nude, deep rose pink and brown Burgundy. Formulas are cute, but not that durable.

Ofra Lip Trio, $49.50, Ofra Cosmetics

10. Zoe Sugg aka Zoella

Another diversified her brand from “perfect bun” or red lips into lifestyle brand OG. The name Zoella is synonymous with young girls who see themselves in Sugg, from her books to her delicious bath products. On Nov. 6, she launched a Beauty line with Target called Zoella Beauty, and as expected, it’s doing really well.